Web Portals – Why Do You Need One and How to Create an Effective Design
Often you might hear the terms web portal and website interchangeably but there is a significant difference between the two. A web portal is different from a normal website in the sense that it offers a number of different information being sourced from various sources and presented uniformly on the site, with each of them having their respective portlets or areas on the sites.
Thus, it is a single online platform or site from where individuals can get a number of information without having to visit different other sites.
Web Portals – Why Do You Need It?
It is obviously a question as to why would one or a business require a web portal. The answer is simple. It has some greater advantages over a plain website and hence it allows a larger number or sets of people and information to come together at one place.
With a number of useful applications related to a business as well as the opportunities to communicate with a larger number of people – who can be employees, customers or other related stakeholders, naturally the attraction and need for web portals for businesses are higher.
Different types of web portals can be developed depending on the purpose. For instance, there can be travel web portals which can provide information on travelling, places, booking and more all together at one single platform. Similarly, there can be news portals, stock portals, education portals, and more.
However; quite like any normal website, the design and development of the web portals are important factors, which can determine their success.
Designing Portals the Right Way –
The design is important as it creates the first impression on the audience as well as succeeds or fails to retain them for future visits.
Portal Design is significantly given importance by businessmen, website owners and IT professionals, who constantly look for new and innovative designs, to ensure that the designs can be both attractive and effective at the same time.
But often, there is a lack of basic understanding that an effective web design needs nothing else but a suitable planning.
The planning is important to clearly identify the objectives of the business or the individual who needs the portal, to determine who the users of the portal will be, to analyse the audience and their preferences, and therefore, to include the features accordingly to make the best of the sites.
For instance, some of the essential factors include user-friendliness of the site and external visuals. You can very well imagine that if a web portal is difficult to use by the user, then naturally they would not be attracted to the portal. The design therefore has to be kept simple, easy-to-use, with lesser complications, easier content flow, and most importantly a smoothly flowing navigation of all the pages.
Navigation is one of the most critical factors which affects or influences the use of a site among its users.
The visuals that are used on the site are also very important. Too many colours altogether at one place or too many images can make it very clumsy and unattractive. The golden rule sometimes is – Less is More.
The more the websites are kept simpler, the higher people love to use them.